Website Revamp: Epic Life Counseling

My friend had reached out to me asking if I could make some updates to her website. The site had originally been designed in 2013, and, as you can imagine, the web world has changed quite significantly over the last 7 years.

We decided it was time for a refresh, and to recreate her site with a new look and feel. I wanted the site to have a peaceful feel (lighter colors), and liked the idea of greens, leaves, trees (growth, and new life). So, using her old verbiage, I created a new, fresh site.

Here are a few snapshots of the new site. Check it out at www.epiclifecounseling.com.

The Two Best Business Card Printing Services I’ve Found

Guys! I want to share my two favorite online print and design companies for creating and designing your own business cards: MOO & Zazzle.

Business cards are such an important expression of your brand, and must suit the personality and style of your company’s ethos. I’m going to share which two online companies I like best to make quality, reasonably-priced business cards.

Why I like MOO
Moo has several business card features that allow you to create specialty pieces. They have a line called “Luxe” that uses extra-thick Mohawk Superfine luxury paper and they actually color the seams of the business cards. Super professional and clean, naturally textured, and simple.

Moo also makes square-shaped business cards, mini business cards, and cards with gorgeous special finishes, including: gold foil, silver, spot glass, letterpress, and more. Super luxurious, and they provide an instant PDF preview of your design before you ever place an order.

I created my own business cards with Moo, and I absolutely adore them. They are totally me! Check them out, here: https://www.moo.com/us/.

I chose a square design with rounded edges, and my pack actually includes four different image styles for the front, and the same image on the back.

My theme/style involves simple san-serif fonts and black and white minimalist coloring, so the back of each card reflects that. The front images on my cards show more of the colorful/fun expression of my personality.

Why I like Zazzle
Zazzle is unique in that it connects makers and designers with customers. Designers can sell their designs on thousands of products, including business cards, and customers benefit from gorgeous, professional design-work. https://www.zazzle.com/

You can also create your own customized design using Zazzle as well. For those of you who may not have the luxury of the whole Adobe Design Suite, Zazzle is a great option for quality templates at a super reasonable price.

I have been working with Beth, curator for All That Glitters Boutique, to come up with the perfect business card to express the girly, chic, sparkly (because… glitter…) personality of the company. We went through an initial draft, and Beth was able to identify the direction of her favorite business card based on the six options.

Beth liked 006 the best; she liked the bright depth of the magenta and the cascading gold glitter, so based on that, we focused in on some options for the back of the card. She wanted it to include her business logo somehow, and maybe play with the tint of the pinks for the back, so here were the options I gave her once we honed it in further:

Zazzle makes it super easy to tweak and customize design templates, add in your logo, change font styles and more. Both Zazzle and Moo have decent shipping times and prices and allow you to create very professional, fun business cards!

Logos for the County

After seeing some of this summer’s fair designs, the county’s HR department reached out to me to ask if I would make a logo for their new “mybenefits” initiative. I was stoked to design something for the county that would connect to their current logo, but still be unique – and a little bit more punchy!

After a few modifications to our current logo, they ended up choosing this one, with the authentic North Idaho scene, especially Lake Pend O’reille, as the highlight. The fonts are super simple fonts that any computer would have. I wanted to make them versatile so that they can be adjusted/used and reused as needed. The fonts I used for this were: Rockwell Extra Bold & Franklin Gothic Demi Condensed.

Last week, another county department reached out to me to see if I would be willing to design another logo for their “Center of Excellence,” which provides all of our online and employee training. They wanted a similar logo to match the theme above, but with either a road sign, road, or something to think effect to show movement forward.

After receiving several versions of the logo, they choose design 003 / road to mountains. As you can see from the lower left corner above to this one below, I made several modifications. I decided the road shouldn’t go all the way into the mountains, and I adjusted the words for the “Center of Excellence” logo to include an italicized ‘of‘ to give it a little more punch. I switched my darker blue with the lighter as well, so that would pull the non-bolded text out a bit more.

It’s been really fun to start seeing these on their correspondence, in their email signatures, and on their mailers and county documents, and it’s a great way to do something that benefits this great county I live, work, and play in!

How to make a brand BOLD!

I’ve been working on a fun project for a small online marketing business called Brick Out Loud.

These guys have over 124,000 Lego items in inventory that they sell through a website called Bricklink. You can check out their online store here: https://store.bricklink.com/BrickOutLoud#/shop .

They knew they wanted to feature a little Lego dude with a megaphone, and told me to run with “Lego colors,” so going with primary yellow, red and blue seemed like a great plan.

I played with fonts and ADVENTURE seemed the most fitting, tying together the superhero theme on our guy’s chest with the Lego concept.