How to make a brand BOLD!

I’ve been working on a fun project for a small online marketing business called Brick Out Loud.

These guys have over 124,000 Lego items in inventory that they sell through a website called Bricklink. You can check out their online store here: https://store.bricklink.com/BrickOutLoud#/shop .

They knew they wanted to feature a little Lego dude with a megaphone, and told me to run with “Lego colors,” so going with primary yellow, red and blue seemed like a great plan.

I played with fonts and ADVENTURE seemed the most fitting, tying together the superhero theme on our guy’s chest with the Lego concept.

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