A common myth I’ve seen with small business owners is that a website is a “one and done” project. They want a website built – a beautiful, functional, simple website – and of course, that is well and good. But many people think that once the website is live and out in the world, they can walk away and not touch it again for a year.
There are several problems with that:
1. Technology is Always Evolving. This means that what was cutting-edge and functional a few years ago may be outdated and ineffective today. Regular updates are necessary to ensure that your website remains relevant and functional.
2. Updating Content is Crucial. If you are not keeping things fresh and updating your content, you will be left behind. Content is a crucial aspect of your website. Regularly updating your website with fresh content, such as blog posts, news, or product information, is essential for keeping your audience engaged and for improving your search engine rankings.
3. Design Trends Change. This is one that I take with a grain of salt. It is super easy to get carried away with every design trend, when at the end of the day, you need to stick with the vision and heart of your brand. BUT, it needs to be said, that if you have a website with branding and design that’s completely irrelevant or looks super dated, you are NOT going to get momentum.
4. SEO Requires Consistent Effort. SEO (Search Engine Optimization) is not a one-time task. Search engine algorithms change, and competitors continually update their sites. Ongoing SEO efforts are needed to maintain or improve search rankings.
5. Security Updates are Essential. Website security is a critical consideration. Cyber threats and vulnerabilities change, and your website needs regular security updates to protect against hacking and data breaches.
6. Updates are Needed as Your Business Changes. Your business, products, or services may evolve over time. Your website should reflect these changes to keep your audience informed.
7. Mobile Responsiveness. Use of mobile devices for viewing websites is growing more and more rapidly. Ensuring that your website is mobile-responsive and compatible with various devices is an ongoing concern.
In summary, a website is not a one-and-done project but an ongoing, living entity that requires consistent attention and updates to remain effective, competitive, and aligned with your business’s goals and the changing online landscape. Regular maintenance, content updates, design adjustments, and security measures are essential for the long-term success of your website.
Included in all of my Web Design Packages, I offer complimentary monthly website maintenance for a year post-launch. This means that while you’re busy doing what you love, I’m making sure your website is secure, responsive, and getting you the results you need.