your brand should represent you – from the color, typography, patterns and photographs – to the way that logo appears on your website or business card. and let’s be real. you need more than a logo to represent your brand. i want to help you design the story of who you are, what you do, and what makes your brand worth investing in.


NO. 001

brand+design experience

  • primary logo
  • secondary logo(s)
  • submark
  • pattern
  • color palette
  • typography styling
  • brand kit

NO. 002

custom collateral

  • business cards
  • promotional products
  • packaging
  • stationary
  • social media setup

NO. 003

ongoing services

  • catalogs & business plan materials
  • ad management
  • digital marketing
  • copywriting
  • management of facebook, instagram and twitter

Other Creative Services

  • event design
  • project timelines & goal outlines
  • public relations plan
  • writing blog posts for brand websites
  • strategic plan review
  • brand consulting
  • marketing and retail plan assessment
  • creation of email newsletters
  • creation of monthly social media content calendars


hi there, my name is shelli. creativity and design have been a passion since i can remember.  i’m best known for detail, organization, and bringing together all of the elements of your business to tell your story through design. i also have a love of travel and have traveled to over 20 countries. this is my husband. he’s the best.

when i’m not designing, you can find me snuggling with my pup, Kip, savoring a craft beer (current favorite Lightning Creek Old British Strong Ale), and researching new adventures to explore.

i studied graphic design and public relations at winona state university (minnesota), and have done countless design projects for friends and clients, but it has always been on the side of my full-time job. as matt and i think about having a family, i want to jump deeper into helping businesses create beautiful things. i am open to anything – if you need help with colors, logos, patterns, typography, or imagery – i can make it happen!  thanks for stopping by my site.