SHELLI'S BLOG
Since 2019, I've been creating designs for small businesses with big dreams. Here's where I post tips, design work, news, and all things branding and design.
Why Strategic Planning is Your Secret Weapon as a Solo Creative Entrepreneur
Hey there, fellow creative! Have you ever felt like you're juggling a dozen different tasks at once, with no clear direction of where you're headed? Trust me, I've been there too. But here's the thing: strategic planning can be your saving grace in navigating the...
PSA: Your Website Is NOT A One & Done Situation
A common myth I've seen with small business owners is that a website is a "one and done" project. They want a website built - a beautiful, functional, simple website - and of course, that is well and good. But many people think that once the website is live and out in...
Logo File Types Defined: Why You Need Multiple Formats For Success!
Since I've been working with several logo clients lately, I wanted to take a moment to talk about logo file types. All of my logo and brand design clients will always receive four file types from me: PNG File JPEG File Vector File (EPS or SVG) Original Illustrator...
5 Things I’ve Learned for Getting Started as a Web & Brand Designer
Before I really dive in, I want to begin by saying that my journey towards design and creative work as a profession has certainly been a work in progress. Though I studied Graphic Design and Mass Communications in college, I never allowed myself to rely on design as a...
Website Revamp: Epic Life Counseling
The Initial Request My friend had reached out to me asking if I could make some updates to her website. The site had originally been designed in 2013, and, as you can imagine, the web world has changed quite significantly over the last 7 years. Discoveries We decided...
The Two Best Business Card Printing Services I’ve Found
Guys! I want to share my two favorite online print and design companies for creating and designing your own business cards: MOO & Zazzle. Business cards are such an important expression of your brand, and must suit the personality and style of your company's...
Center of Excellence Logo
Here's the new Center of Excellence logo on the new county employee login page!
Logos for the County
After seeing some of this summer's fair designs, the county's HR department reached out to me to ask if I would make a logo for their new "mybenefits" initiative. I was stoked to design something for the county that would connect to their current logo, but still be...
How to make a brand BOLD!
I've been working on a fun project for a small online marketing business called Brick Out Loud. These guys have over 124,000 Lego items in inventory that they sell through a website called Bricklink. You can check out their online store here:...
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